Social Media in SEO Introduction Social media plays a significant role in enhancing SEO by driving traffic to websites and increasing brand visibility. Through social interactions such as shares, likes, and comments, content gains greater exposure, leading to more backlinks, higher engagement, and improved search engine rankings. These interactions signal to search engines that the content is valuable and relevant, helping to boost organic reach and SEO performance. By fostering active engagement on social platforms, businesses can enhance their online presence and improve their overall SEO performance. While social media signals (likes, shares, comments) are not direct ranking factors for search engines like Google, they can significantly impact SEO in indirect ways. Increased social media engagement leads to greater visibility and more traffic to your website, which search engines notice. This can result in better rankings due to higher user engagement and more backlinks generated f...