Importance of Local SEO for Small Businesses - Local SEO is a very important SEO strategy for every small business. Several owners neglect SEO and its impact on their online presence. With the right strategy, small businesses can gain a lot of local customers with local SEO. What is Local SEO? A term used to indicate SEO based on a specific location. If you are local, the only competitors you have are the other local businesses in your area. In other words, you only have to compete in search ranking with a few other businesses in your locality. Why it's Important? About 50% of Google queries are related to local searches. There are high chances that a local search can lead to a potential lead or sales. Google provides local search results based on : Proximity: It determines how near a business is to a user's location. For example, When a user doesn't specify a location, the search engine finds the location using their IP address