Importance of Local SEO for Small Businesses -

Local SEO is a very important SEO strategy for every small business. Several owners neglect SEO and its impact on their online presence. With the right strategy, small businesses can gain a lot of local customers with local SEO.

What is Local SEO?

A term used to indicate SEO based on a specific location. If you are local, the only competitors you have are the other local businesses in your area. In other words, you only have to compete in search ranking with a few other businesses in your locality.

Why it's Important?

About 50% of Google queries are related to local searches. There are high chances that a local search can lead to a potential lead or sales.

Google provides local search results based on :

Proximity: It determines how near a business is to a user's location. For example, When a user doesn't specify a location, the search engine finds the location using their IP address and provides nearby listings.

Relevance: Search engines determine whether your business is what the users looking for. Therefore, businesses should provide complete information on their website to be a trustable one.

Prominence: Search engine determines how well-known a business is both online and offline. Therefore, having a good number of quality reviews will improve your rating and ranking.

What Are its Benefits?

High Conversion: Highly targeted traffic and great conversion rates are possible because users search for localized content.

Brand Awareness: About 72% of local customers are likely to visit a business located within a few miles. As a result, businesses can create brand awareness and reach out to more customers with a local SEO strategy.

Budget Friendly: Businesses can set up local web listings like Google My Business and Facebook which makes it budget-friendly.

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