Already know how to show up in search results. In this post, we are discussing keyword research. Why is it so important? How do we search keywords?
Keyword research is the process of finding target words and providing valuable insights into the queries that are searching. For example: if you want to go to a hospital purpose, you may search 'nearby hospital or clinic'.Keywords are words or phrases that a user searches in the search box.
Why Keyword Research is so important?
You won't get any traffic if you publish a page on a topic that no one is searching for. Keyword research helps remind us that there is a search demand for your writing. You can optimize your website, attract organic traffic, and improve your search engine rankings with the right keywords.
How to Find the right keyword?
Here are some proven strategies that you can use to come up with keyword ideas.
1. Brainstorm target topics:
Choose topics that your customer is interested in. For example: How can people search if you run an institute providing digital marketing courses? Digital marketing, advertisement marketing, social media marketing, etc. Target keywords are search queries you want to rank more easily.
2. Study searcher intent
What type of results do they want? Study the intention of the user and try to give the best results.
3. Use keyword research tools
You can find keywords using various keyword research tools. Google's keyword planner is one of the reliable sources of keyword information. Other keyword tools such as Moz, Ahref webmasters tool, etc.
4. Analyze search volume
Search volume is the average number of times a keyword gets searched per month. It is one of the metrics in keyword research. Low-volume keywords are valuable. Head keywords have a high search volume, not the best keyword to search because competition is very high.
5. Use Long-tail keywords
Long-tail keywords are much easier to get rank for. It is one of the strategies applied in the keyword research process. Also, long-tail keywords tend to have lower keyword difficulty(KD).
6. Keyword clustering
It is an advanced strategy in keyword research. Grouping keywords into topic clusters helps to strengthen the topic authority of the site.
This article on Keyword Research in SEO provides a comprehensive insight into the critical role keywords play in optimizing web content. It's a valuable resource for understanding SEO essentials.
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